About CC Advisory

A Commercial Compass for growth.

CC Advisory combines the owner-manager's view of operations and investment, market insight that shows where opportunities lie, and data that makes decisions measurable and operational. Built for small and mid-sized businesses that need senior specialist capability without adding permanent hires.

Our approach

Start with the decision. Add only what could change it.

CC Advisory assembles the analytical, research and specialist expertise each engagement needs while retaining accountability for the combined output. Scoping, interviews, workshops and working sessions can be delivered digitally across markets.

Based in Denmark. Available worldwide. Face-to-face sessions are optional and scoped where they add value; CC Advisory does not claim a global office network.

Meet the team

Work directly with the people doing the work.

Each engagement is shaped around the business question. From the outset, you know who leads the work, what will be delivered and when an additional specialist is required.

Owner-led growth · Operations · Scaling

Galia Martinova

Galia is a business leader and entrepreneur with first-hand experience building, operating and expanding owner-led businesses.

She has worked directly with investment, day-to-day operations, organisation, staffing and administration across a portfolio of restaurants. She brings the owner-manager perspective, commercial drive and an understanding of what it takes to turn an opportunity into an operation that works.

Entrepreneurship
Investment
Operations
Scaling
Organisation
Commercial judgement

Market intelligence · Growth strategy · Opportunity spaces

Shangeetha Vickneswaravel

Shangeetha has more than 15 years of experience identifying and developing growth opportunities across FMCG, healthcare and technology.

She connects consumer insight, market data, sales and macro trends to identify attractive customer groups, underdeveloped opportunities and the markets that merit investment. The result is a decision-ready view of where growth lies and what the business should do about it.

Growth strategy
Market intelligence
Consumer insight
Opportunity identification
Market prioritisation
Leadership narratives

Business performance · Data · Automation

Maher Awada

Maher works at the intersection of business development, commercial performance, leadership and technology.

His experience spans operations, finance, organisational development, partnerships and new business areas, and he has led teams of 20–25 people. In a documented turnaround, costs were reduced by 25%, intake increased by 15% and employee wellbeing improved by 30%. He helps businesses make customer and business data operational through CRM, BI, AI and selected automations.

Business development
Performance
Customer insight
CRM and BI
AI and automation
Leadership

The right capability for the question

Not a large consulting team. Not a new permanent function.

CC Advisory acts as a focused senior team around the decision or ongoing need the business actually has. Market and customer choices are typically led by Shangeetha, owner-led operations and scaling by Galia, and performance, BI and automation by Maher. Complex technical, legal or other specialist implementation is scoped separately when required.

Discuss the capability you need

Direct

Work directly with the advisers shaping the recommendation.

Evidence-first

Use existing knowledge before commissioning new research.

Global

Coordinate consistent questions with relevant local context.

Accountable

End with a recommendation, priorities, risks and next steps.