For CEOs and leadership teams in SMEs facing important growth and performance decisions.Denmark-based. Available worldwide.Strategy · Insight · Data · Action

Startup Advisory

Have an idea? Pressure-test it before you build around it.

For anyone with a business idea or early-stage company who wants practical sparring from experienced professionals before committing significant time and capital.

Work through

  1. 01Is the customer problem clear and important enough to solve?
  2. 02Who is most likely to value the idea—and why?
  3. 03What should the proposition, offer or business model look like first?
  4. 04What evidence should be gathered before more time or money is committed?
  5. 05What are the first commercial priorities, decisions and 90-day actions?