Growth strategy and market prioritisation
Shangeetha Vickneswaravel
Shangeetha helps leadership teams when several growth opportunities compete for the same resources. She assesses which customers, markets and offerings the business should prioritise, and what to leave behind. She connects business performance with customer and consumer behaviour, competition and market dynamics to inform investment choices.
Senior advisory
Experience translated into clear commercial choices.
She brings more than 16 years of experience in commercial strategy and market insight across FMCG, Health & Wellness, Healthcare and technology. Her work covers growth-potential assessment, customer and market prioritisation and investment choices. She translates complex evidence into focused recommendations on where the business should invest, accelerate or reduce its commitment.
When can this help?
An engagement may involve choosing between customer segments, assessing a new market or testing whether an offering has sufficient potential. Shangeetha starts with the decision and the knowledge the business already has. New customer or market evidence is added where it could change the priority, not as an end in itself.
Focus areas
- Growth strategy
- Market prioritisation
- Customer and market insight
- Investment prioritisation