Example 01 · Find the Growth Focus
Why has growth slowed—and what should we fix first?
Diagnose the performance change, rank the few issues that matter and leave the business with a practical 90-day agenda.
Best for
Sales, margin or momentum is under pressure, but the business does not yet have one fact-based view of the causes or priorities.
What the client receives
- A concise diagnosis of what is driving the performance change.
- The two to four growth constraints or opportunities that matter most.
- A clear distinction between facts, assumptions and unresolved questions.
Performance and growth
Find what is holding growth back. Prioritise what can move it forward.
When sales stall, customer behaviour changes or new opportunities compete for the same resources, we help identify the causes and decide where to focus.
We connect strategy, customer and market insight with the business’s experience and figures. Performance & BI supports the decision, but is not the starting point.
Explore Performance & BI →Choose the strongest growth opportunities
Prioritise the customers, propositions and markets most attractive to your business—and set less important opportunities aside.
Strengthen commercial performance
Understand what drives or constrains sales and customer value, and align leadership around the most important improvements.
Follow through and adjust
Set clear priorities and relevant measures. Use regular reviews to assess what works and what needs to change.
Five business questions
The decision becomes clearer when the right questions are explicit.
- 01
Why has growth slowed—and which two or three issues matter most?
- 02
Where are margin, mix or channel economics weakening?
- 03
Are we losing demand, relevance, conversion or market share?
- 04
Which assumptions behind our current plan no longer hold?
- 05
What should the business fix, test or stop in the next 90 days?
Standard starting scope
- One clearly framed business question.
- Review of agreed internal performance and market information.
- Up to four stakeholder interviews.
Scope expansion possibilities
- Focused customer research in one or several markets.
- Deeper category, competitor or channel analysis.
- Market sizing, pricing analysis or commercial modelling.
Global application
One decision framework. Local context where it matters.
Apply the diagnostic across markets or business units to distinguish local issues from structural patterns. Fresh consumer evidence can be added across 90 markets where documented access and project feasibility allow and it can change the diagnosis.
Explore Global Research →Commercial boundary
The starting scope uses existing evidence. New primary research, detailed market sizing and implementation delivery are agreed as expansion modules.